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The New Science
of Leadership

Develop Greater Influence

Build Effective Change Strategies

Change Behavior for Measurable Results

Grounded in 50 years of social science research, Influencer goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.

Influencer training online

Learn the Leadership Skills of the World’s Greatest Influencers

Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies that actually change behavior. Download our course overview to learn how Influencer can help you enact sweeping and sustainable change.

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Learn Leadership Skills

Learn the influence skills demonstrated by the world’s most successful change agents.

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Find Vital Behaviors

Identify and target the behaviors that are vital to the outcomes you want.

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Apply Six Sources of Influence

Follow a proven model for modifying behavior and influencing organizational change.


Whether experienced Live Online or Live in-person, Influencer teaches a proven change management model through instruction, application, practice, and coaching.

Influencing Results

Our clients have used the Influencer skills to improve workplace safety, sales enablement, profitability, and more.


Newmont Mining experienced 73% fewer serious injuries recorded on the job.


Spectrum Health improved hand hygiene compliance from 60 to 90%.


Patient satisfaction scores at Children’s Minnesota jumped by 10 percent. They also decreased patient wait times.


Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.


Menlo Innovations reduced the number of man-hours dedicated to emergencies by 30%.


Michigan’s Department of Human Services improved its customer service rating by 38%.

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Workers using influencer training

"Excellent, lifelong skills learned that can apply to work and home life!"

–Sara Gabrick, Winona Health

"Once I went through Influencer, I was so impressed that I just started to think like an influencer. It can be applied to any problem, particularly persistent and resistant problems."

–Bill Patrick, Michigan Department of Human Services

"Several years ago, we started training Influencer in conjunction with a large culture change effort. This was a success and I have since trained teams to use Influencer as part of large projects that require behavior change."

—Joe Hardell, Business Project Manager, Abbott Laboratories

"Really well done. I had three solid breakthroughs making it well worth the time and money."

—Kyle Buxton, WinWholesale

"The Influencer model provides the framework for securing organization-wide change. Not only do we use it, we also teach it to others, and that’s because our business results and the culture of our organization prove it works. We trained our entire staff and certified eighteen people in Influencer so that we could share these same principles with our customers."

—Rich Sheridan, CEO and Co-Founder of Menlo Innovations

Are you looking for team or individual training?

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Give Your Leaders the Power of Influence

The single most important factor in a company’s success is the team that’s leading the company. Arm your leaders with the skills to execute on strategy, influence behavior, transform culture, and achieve the results that matter most. Influencer is available in two formats to meet the unique needs of your team or organization.

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Influencer Live Online is a virtual, instructor-led course delivered in six session (three two-hour sessions and three 90-minute sessions).

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Deliver Influencer in person using a VitalSmarts Master Trainer or certify your own facilitator. The course can be delivered in one or two days or spaced according to your needs.

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Get Started

Ready to bring Influencer to your organization? Complete the form to speak with a client advisor.


Certification is the easiest and most cost-effective way to implement a VitalSmarts course in your organization. As a certified trainer, you can customize the training to meet your specific needs—whether you’re training a team or an entire organization.

Increase Your Influence

The greatest capacity we possess is the ability to influence behavior—our own and others. Whether you’re an executive, lead a small team, or simply find yourself needing to lead others, Influencer can help. Learn the leadership skills used by the world’s best change agents.

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  • The Live Online course combines the convenience of online training and live instruction with a VitalSmarts expert facilitator. The course is taught in six sessions (three two-hour sessions and three 90-minute sessions).
  • $1595/person.
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READ THE Bestseller

Discover the New York Times bestseller behind the award-winning course. Influencer unpacks the science of leadership with rich case studies and outlines a proven method for leading change.