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The Standard in
Effective Communication

Learn the Communication Skills of Top Performers

Foster Inclusion, Trust, and Mutual Respect

Build a Healthy and High-Performance Culture

Backed by thirty years of social science research, Crucial Conversations skills represent the standard in effective communication and the marker of high-performance individuals and organizations everywhere.

Crucial Conversations Online

Improve Relationships
and Results

Whenever you’re not getting the results you want, it’s likely an important conversation either hasn’t happened or hasn’t been handled well. In fact, success is largely determined by how quickly, directly, and effectively we speak up when it matters most. Download our course overview to discover how Crucial Conversations helps individuals and organizations improve relationships and results.

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Learn how to make even the riskiest topics safe for discussion. When people feel psychologically safe, they share meaningful input on important matters.

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Acquire the skills to talk to anyone about almost anything. Learn how to be persuasive, not abrasive, when stakes are high and opinions vary.

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Turn Disagreement into Dialogue

Instead of clamming up or blowing up, learn how to turn disagreement into dialogue and conflict into collaboration.


Crucial Conversations teaches eight powerful communication skills. Whether experienced Online, Live Online, or Live in-person, participants learn the skills through instruction, reflection, practice, and coaching.

Dialogue Pays Dividends

Continually selected as a Top Training Product, Crucial Conversations has been used by more than one million people and 300 of the Fortune 500 to improve productivity, quality, safety, performance, and more.


Sprint Nextel reported a 93% improvement in meeting productivity metrics.


Employees at MaineGeneral Health were 16% more likely to speak up and resolve problems with colleagues after going through Crucial Conversations.


Pride International reduced safety incidents by 55% in one year.


AT&T reduced billing costs by 30% and Sprint Nextel reduced customer care expenses by $20 million annually.


Rocky Mountain Equipment reduced turnover from 30 to 16%.


San Antonio School District saw a 50% drop in grievances that previously clogged the administrative system.

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"Crucial Conversations is one of the most powerful and useful tools I have ever used."

— Mike Miller, Director of Business Billing, AT&T

"Giving our leaders skills to effectively and comfortably handle crucial conversations has a tremendous positive impact on their ability to create relationships of trust."

—Mitch Anderson, HomeAdvisor

"Crucial Conversations has made a huge difference in teams being able to establish a vision and a strategic plan for their departments and moving forward to accomplish their goals."

—Joyce Seltzer, Cincinnati VA Medical Center

Are you looking for team or individual training?

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Effective Communication Starts Here

Bring Crucial Conversations to your organization and learn how to handle even the most difficult conversations for better results—including how to disagree with someone in authority, how to say no without making enemies, and how to address issues of diversity and inclusion.

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This on-demand, self-paced course offers 10–12 hours of online instruction and 60 days of access. Get 12-months of access with 5 or more participants.

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The virtual, instructor-led course is delivered in two-hour learning blocks over five days by a VitalSmarts master trainer or internal certified trainer.

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This classroom experience can be delivered by a VitalSmarts Master Trainer or internal certified trainer, available as a one-day (7 hours) or two-day (14 hours) course.

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Ready to bring Crucial Conversations to your organization? Complete the form to speak with a client advisor.


Certification is the easiest and most cost-effective way to implement a VitalSmarts course in your organization. As a certified trainer, you can customize the training to meet your specific needs—whether you’re training a team or an entire organization.

Discover the Difference Dialogue Makes

A crucial conversation is a discussion between two or more people where the stakes are high, opinions differ, and emotions run strong. Most of us encounter crucial conversations almost daily, yet few handle them well. Enroll today and learn how to confidently handle any crucial conversation for improved relationships and results.

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  • Enroll today in our on-demand course and get immediate access to all course materials.
  • 10–12 hours of online instruction. Start any time and learn at your own pace over 60 days.
  • $250/person.
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  • The Live Online course combines the convenience of online training and live instruction with a VitalSmarts expert facilitator. The course is taught in two-hour learning blocks over five days.
  • $1595/person.
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READ THE Bestseller

Get your copy of the New York Times bestseller and business classic that has revolutionized personal and business interpersonal skills for millions of people worldwide.